Choose your moisturizer based on how dry your skin is. Ointments are thick, heavy, and able to lock in moisture. Lotions are thinner and get absorbed more easily. You can also pick a cream that falls somewhere in between. Remember, it doesn’t have to be expensive to work well -- just look for a fragrance-free moisturizer. After your bath or shower is a good time to gently pat on the lotion. Put it on throughout the day and when you change clothes. Use more on cold or dry days.